Tapcheck
Prizeout checkout experience
How we onboarded +100k employee company with a new checkout experience
Tapcheck aimed to onboard a major enterprise client, with 1 key requirement: enable employees to purchase Prizeout gift cards using their earned wages.
I led product design zero to one for the design team. I partnered closely with our head of product, PMs, engineering team and stakeholders to deliver designs within a week, then iterated with engineering team to production.
Objective
Design an intuitive checkout experience that enable users to pay for a gift card using Prizeout's integration.
Create a modular experience we could use for future integrations.
Research & brainstorming
We connected with the Prizeout team to better understand their users, and our technical constraints.
Brainstormed internally and took a deep dive into competitor checkout experiences.
Gained insights with target users on checkout experiences.
User insights
Keeping consistent with other checkout experiences
Users expressed comfort in using Apple Pay, Google Pay bottom sheet experiences.
Familiar checkout hierarchy
Some of our users most commonly used checkout experiences were DoorDash, Uber Eats, and Amazon.
Simplicity through price grouping
Users favored an experience that allows them to easily compare the value vs the price they're paying, this inspired "Price you pay" and "You get".
Mapping out the journey
We created a seamless journey for the user that also provides warmth and empathy to the user in providing confidence through knowing exactly where their balance was coming from.
We matched the flow or purchasing to our current transfer experience, to bring comfort. This creates a cohesive experience.
We did hit some engineering technical hurdles between Prizeout, but were able to deliver a confident experience.
Purchasing a Prizeout gift card
Intuitive, familiar checkout experience
Users can now purchase gift cards with wages they just earned!
Learnings and outcome
User confidence delivers
Familiar user experience design + research and testingresulted in a confident, and intuitive experience for users.
Challenges
We hit a couple blockers sharing information between platform that limited the potential of user experience.
Business impact
Business impact
Prizeout enabled a new revenue generating tool for our sales team to leverage
Revenue impact